VALSLIST IN THE NEWS

Some shout outs to valslist in the news

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WCIU : The U - "Find New Music the Easy Way"

12.23.13

A website that gives busy adults the ability to easily discover today’s hottest music, Val’s List does the digging for you! Val Haller visits to speak about valslist.com and her new app, ValslistRadio.

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The New York Times - "Booming"

9.13.12

Valslist joins The New York Times’ new boomer blog “Booming”

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Fox TV Chicago - "Good Day Chicago"

9.12.12

Val joined Good Day Chicago to talk about Valslist.com

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Chicago Sun-Times - "Val’s List brings music to the older masses "

8.22.12

Don’t underestimate Val Haller. The 55-year-old Winnetka woman absorbed every moment of this year’s Lollapalooza — in the mud, not in a VIP tent. Her favorite bands were Amadou & Mariam, Polica and the Sheepdogs. Next summer, the mother of four wants to curate a one-day, 35-and-over Lollapalooza the day before the younger version.

From an upstairs office in her spacious home, she operates the popular Valslist.com, where she connects “classic” songs with music of today and posts weekly play­lists of new music she has discovered. Valslist.com has listeners in 33 countries and even got the interest of Pink Floyd’s David Gilmour, who was so impressed that he wants to use Valslist.com as a template for a similar project on U.K. radio.

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O Magazine - "Tune Up"

6.28.12

In Boardman, Ohio, Val Haller brought upbeat tunes by the ‘60s pop band the Hollies to her raucous high school cheerleading practices. When she drove off to college in 1975, Haller tossed a box of records and eight-track tapes—Joni Mitchell, Stevie Wonder, Carole King—onto the passenger seat of her Oldsmobile Cutlass Supreme. These days, when she goes to friends’ dinner parties in the Chicago suburbs, Haller brings an iPod filled with songs by bands like the Portland indie rockers Blind Pilot. “Life feels flat unless there’s music in the background,”she says.

Oprah.com - "How to Keep Your Playlists Current (Even if You Lost Track of Rock 'n' Roll Circa David Cassidy"

6.27.12

In Boardman, Ohio, Val Haller brought upbeat tunes by the ‘60s pop band the Hollies to her raucous high school cheerleading practices. When she drove off to college in 1975, Haller tossed a box of records and eight-track tapes—Joni Mitchell, Stevie Wonder, Carole King—onto the passenger seat of her Oldsmobile Cutlass Supreme. These days, when she goes to friends’ dinner parties in the Chicago suburbs, Haller brings an iPod filled with songs by bands like the Portland indie rockers Blind Pilot. “Life feels flat unless there’s music in the background,”she says.

Youngstown Vindicator - "The Playlist (PDF)"

6.26.12

A valley native is using her website to help busy adults keep up with
current music.

Val Haller, a 1975 graduate of Boardman High School (she was known as Val Gruger back then), is the founder and driving force be- hind Valslist.com. She handpicks the best new rock and pop music for older working folks who just don’t have the time to keep up. Her site is linked to iTunes, so visitors can im- mediately buy the songs they hear.

Winnetka Current - "On the right track (PDF)"

8.24.11

Val Haller has lived in Winnetka since 1979, when she moved to the area with her high-school-sweet- heart-now-husband Mark. But as the founder/owner of Valslist.com, her website reaches music lovers across the globe.

Kitten Lounge - "Sippin Saturdays: Get On Valslist"

12.6.08

A few weeks ago, I received an email about Valslist and for those that know me, sometimes I get a little behind on my responses. Fueled by my new iPod, I wanted to put new music on there but sometimes, I have no idea and then I thought about Valslist! The beauty of this list is that Val, the creator of this list, created a site that optimizes your iTunes player. Whether you have no idea what you’re looking for or you’re thinking of themes, Val has you covered with multiple playlists to fit your need.

Jeri’s Organizing & Decluttering News - "Christmas and Other Holidays: Yet More Clutter-Free Gifts"

12.3.08

An iTunes gift card is a common (and nice) gift – but you could also give someone the gift of a playlist. The Valslist web site explains: “We search for new music so you don’t have to. Valslist discovers the best tunes, including new artists, vintage oldies, covers and world music – and assembles them into unique playlists to make it easy.”

The Lefsetz Letter - "Mykonos"

6.20.08

I’m gonna break one of my rules.

Today I got an e-mail from a manager, one of many, imploring me to write about his act. I told him this was the kiss of death, that if you ask for hype, you don’t get it.

But this woman asked for hype, and I’m doing all I can to avoid giving her props, since she asked for it, but I see no way to write about this track without giving her credit… Otherwise, how would I have known about the song?

The woman’s name is Val Haller. And she’s got a site, ValsList

Midchix.com - "March Newsletter"

3.1.08

Val’s Venture – and Words of Wisdom
By: Lise Amos

How many of us have had an idea, most likely based on a passion, thought the whole thing through with stunning clarity and vision, only to scrap it because we felt we didn’t have time, space, money or support? Note the word “felt.”

Now imagine loving music, loving it so much that all your friends and family members turn to you for advice on new bands, playlists for weddings, bar and bat mitzvahs, baby showers, date nights, road trips, and vacation and team sports videos. What could you do to create a business out of that service? How could you benefit those close to you and help educate an enormous demographic – MidChix and baby boomers – on the coolest, hippest, best just-listen-to music without tapping into the obnoxious Top 20 list or your teenager’s latest post modern grunge-techno-Afro-hiphop-Celtic selections?

From a young age Val Haller possessed this very talent and passion, and in 2007 she turned it into an online enterprise, called Val’s List and hasn’t looked back once. Not that it has been completely easy, she says. We have to remember that at 50-something, she entered a business dominated by 18-24 year olds. How do you talk shop with someone whose mom could be your best friend? How do you stay low key when your own sons are mortally embarrassed for having a mom who knows more about music than they do? (You don’t show them up in front of their friends, she has learned.) But guess what? Those young artists really like being interviewed by someone who reminds them of mom – a very cool, knowledgeable mom at that, whose Midwest work ethic, humor and sweetness are such a breath of fresh air, that she often gets hugs after an interview.

With the advent of iTunes and satellite radio, the musical universe has grown, and so has Val’s music library – a collection of playlists you can find at her boutique music website. Is hers the only one? No. But it is the only one she knows of-and that we know of-that hits the very market where we MidChix live. We may not know the music, but once we do, we buy it – as opposed to the younger market which tends to get its music any way they can – without spending a cent. It was this selling point that created her affiliation with iTunes. Her second son, the one initially most opposed to Valslist.com, was the one to discover that iTunes had in fact an affiliate program. Val has been an entrepreneur her whole life, having small cottage businesses even as a young girl. She knew she wanted to do something with music, but the difficulty of developing a business model for selling music due to all the licensing issues was practically prohibitive. The iTunes affiliation was the perfect solution.

Val is such a normal gal. After graduating from Miami University (Oxford, OH) in 1979, she was an insurance broker for six years. With the birth of her first son she left the work force to be a stay-at-home mom (all the while dreaming of starting her own business). She lives in Winnetka, Illinois with her husband and four sons, ages 16-23, two in high school, two away at college. Talking with her is like talking to an old friend. I asked her some final questions, which brought us to a different level of sharing: What epiphanies has she had in the last couple of years? What lessons has she learned-about working, about the web, about women?

About working, she said she’s learned a lot about herself. She can be obsessive, but on the other hand has learned that her creative nature doesn’t always lend itself to getting things done. She states, “Creatives aren’t so good at managing time.” (Boy howdy, can many of us relate!) Her creative nature, however, is what helps her think through tangible impediments along the way. A certain stubbornness about doing things her own way led her husband to once declare good-naturedly, “It must be exhausting to be you.” Val also talks about the balancing act she has performed in this relatively short period of time: Work and family and home all take on new meaning. Each deserves and gets as much undivided attention as possible – otherwise her ability to work 24-7 could become an invigorating but dangerous reality. Val’s boys have learned a lot from her, too- work ethic and making a business out of something simple, something they love.

About the web Val says she has learned to be brief, witty and informal. She laughingly tells about delivering a 4-page proposal of serious facts and statistics about Val’s List to Steve Jobs. This was going to be her big break because the connection came through a high-powered individual who loved her idea. She surmises that Steve read one-half of one page and called it quits. Now, she is a big believer in the marketing magic that comes from working with Twitter, Facebook, and Linked In.

Finally, about women and epiphanies she says, “I’ll tell you one thing I’ve learned. Women are really smart – they have people skills and quote-unquote business people tell me that they find my style and other women’s styles refreshing.” All these things-from the ability to work your passion, the internet, people’s willingness to think beyond the norm, and being a woman make her realize, “how lucky we are to have an idea in 2010.”

We are so excited to announce that Val Haller will be creating a playlist for MidChix! Each month we will be able to listen to a selection of 10-12 songs, buy them through iTunes if we so choose, and even see one of the recommended artists or bands play live in Denver. Look for the first playlist to post soon!